Times are moving fast when it comes to social media, in particular the use of community groups to target your audiences with event, streaming and watch-parties going live every second of the day all around the globe.
All of a sudden it feels like everyone except me is an expert at creating successful Facebook groups, so I decided I would take some time to try and unpick why are Facebook groups so successful.
Had the groups been going for years and grown their members organically? Did they have large budgets and were they spending loads of money on Ads? Were they all marketing experts? Did they engage large teams of enthusiastic influencers?
To my surprise I found that in most instances these assumptions were just not the case. Rock The Lock Down, founded by Lucy Pardoe & Ollie Hughes, is a great example, with over 887,000 members in less than 6 weeks.
I finally had to admit I was missing the critical ingredients for a successful campaign.
I only watched a selection of YouTube Videos, so not exhaustive, and I will watch some more tomorrow, but in the meantime to save you time, these were my key take-aways.
1. Make sure you take extra time to set up the group correctly, with an accurate, yet brief description. Check to make sure you have completed all sections, not just the about, which is the mistake I made.
2. Get as many people as possible to like your landing page, so that you can invite all of those people to your community group. Really simple and easy to use, but Facebook only allow you invite 50-100 in one day to stop you spamming. Which is what I also did!!
3. Make the group public, as you want as many members as possible to grow and contribute to organic growth.
4. Create as many discussions and engage with all your members as often as you can, be as helpful as possible, share and like and answer their questions. Be a guru, be supportive, open, honest and kind.
5. Use a bot to run competitions, contests, have freebies and giveaways , looping the bot back to join the group.
6. Join other relevant groups, share those groups and contribute as much knowledge and wisdom as you can helping members in those groups. It’s all about genuine and engaging conversation. Write guest posts and contribute wherever you can. Share and reuse your work on different sites, saving time and money. Keep the content helpful and meaningful. Cross-promote as often as you can and contact group’s admin to share your group.
7. Test, test and trial Facebook ads that are targeted and specific, making sure you have set up demographics and location settings.
8. Create an exciting and interesting email campaign to support engagement from existing and new customer databases.
9. Interlink and entwine your groups posts and comments on You Tube and use back-links to improve your SEO.
10. Remember groups are for genuine enthusiasts who love music, or food, travel etc, and members do not want to see any information that is not relevant to what they love.
At the end of the day this is all about them after all!
In the meantime, please feel free to invite friends to our Independent Musicians and Performers Group and we will soon be at 2,000 members.